SCHOOL OF MANAGEMEMT SCIENCES
DR. NOR ASMAHANI IBRAHIM
SENIOR LECTURER
PhD (Business Management) (UiTM), MBA (Marketing) (UPM), BBA (Marketing) (UiTM), Dip. in Buss. Studies (UiTM).
Contact Information
Primary Email:
norasmahani@unisza.edu.my
Office Phone:
09-668 8239
Office Address:
School of Management Sciences
Faculty of Business and Management
Gong Badak Campus
Universiti Sultan Zainal Abidin
21300 Kuala Nerus, Terengganu
Research Interest:
Marketing, Business Management, Social Entrepreneurship.
Journal
Article
1.
Incorporating Social Networks
in Business Relationships of Retail Smes for Better Business Performance
(2018), International Journal of Engineering & Technology, pp. 1305-1309,
ISSN: Special Issue 38 [Indexed by: Other
Index – Main Author]
2.
Relationship Marketing
Practices and Effects on Marketing Effectiveness: an Empirical Insight from The
Hotel Industry (2016), International Review of Management and Marketing, pp.
1026-1033, ISSN: 21464405 [P] [Indexed
by: Scopus – Co-author]
3.
A Feasibility Study on Business
Consulting Services to Small Medium Enterprises (smes) by Public University in
Malaysia (2015), International Journal of Academic Research in Accounting,
Finance and Management Sciences, pp. 59–65, ISSN: 2308-0337 [Indexed by: Other Index – Co-author]
4.
Amz Industries: Managing Family
Business, What’s Next? (2014), International Journal of Academic Research in
Business and Social Sciences, pp. 69-75, ISSN: 2222-6990 [Indexed by: Other Index – Co-author]
5.
Does Business Advisory Help? –
The Smes Dilemma in Malaysia Livestock Industry (2014), International Review of
Management and Business Research, pp. 1528-1532, ISSN: 2306- 9007 [Indexed by: Other Index – Co-author]
6.
A-Technologies: Challenges in
Smes Technology Company (2014), Global Journal of Commerce and Management
Perspective, pp. 79-81, ISSN: 2319 – 7285 [Indexed
by: Other Index – Co-author]
7.
Nhm Industries: Ups and Downs
of Smes Business V Enture (2014), International Journal of Management Sciences,
pp. , ISSN: 2310-2829,2310-2845 [Indexed by:
Other Index – Coauthor]
Chapter in
Book
1.
The Need of Business Consulting
Services Through The Setting Up of Unisza Strategic Business Unit (sbu),
Creating and Enhancing Service Organizations: Issues and Research Agenda in
Malaysia (2016), Penerbit UniSZA, pp. 65-78, ISBN: 978-967-0899-34-3 – Main
Author
2.
Relationship Marketing: Why
Does it Matter to Marketing Effectiveness in The Hotel Industry?,
3.
Creating and Enhancing Service
Organizations: Issues and Research Agenda in Malaysia (2016), Penerbit UniSZA, pp.
31-40, ISBN: 978-967-0899-34-3 – Co-author
Co-Researcher
1.
Relationship Marketing in The
Hotel Industry : an East Coast Study Using Partial Least Square (pls) Approach,
Geran Dalaman Universiti, University (2013), Grant Value: RM8,600
1.
MSD10103 – Fundamental of
Business, SEM I 2020/2021,
2.
MSM20403 – Sales Management,
SEM I 2020/2021,
3.
MSM10103 – Fundamentals of
Marketing, SEM II 2019/2020,
4.
MSM20703 – Service Marketing,
SEM II 2019/2020,
5.
MSD10303 – Business
Communication, SEM I 2019/2020,
6.
MMS1043 – Consumer Behavior,
SEM I 2015/2016,
7.
MMF3013 – Principles of
Marketing and Selling, SEM PENDEK 2015/2016,
8.
MNF3013 – Business
Communication, SEM II 2014/2015,
9.
MMF1013 – Fundamentals of
Marketing, SEM II 2013/2014,
10.
MMS2053 – Principles of
Marketing and Selling, SEM II 2013/2014,
11.
DMF4013 – Product Marketing,
SEM I 2013/2014,
12.
MES3033 – Macroeconomics, SEM
II 2012/2013,
13.
MMS1033 – Sales Management, SEM
II 2012/2013,
14.
MMS2113 – Services Marketing,
SEM II 2012/2013,
15.
MGF1033 – Islamic Business
Ethics, SEM I 2012/2013,
16.
MMF1023 – Business
Communication, SEM I 2012/2013,