SCHOOL OF MANGEMENT SCIENCES
DR. MUTIA SOBIHAH BINTI ABD HALIM
ASSOCIATE PROFESSOR
Ph.D (Management) (UMT), MBA (UUM), BBA (UUM)
Contact Information
Primary Email:
mutiasobihah@unisza.edu.my
Office Phone:
09-668 8278
Office Address:
Centre of Management Sciences
Faculty of Business and Management
Gong Badak Campus
Universiti Sultan Zainal Abidin
21300 Kuala Nerus, Terengganu
Research Interest:
Marketing, E-Commerce, Tourism Marketing
Journal Article
1. Exploring and Developing an Instrument for Measuring System Quality Construct in The Context of E- Learning. (2020), International Journal of Academic Research in Business and Social Science., pp. 403-413, ISSN: 2222-6990 [Indexed by: ERA – Main Author]
2. The Relationship Between Image Destination, Satisfaction, Push and Pull Motivationtowards Tourist Loyalty. (2020), Journal of Critical Reviews., pp. 1230-1241, ISSN: 2394-5125 [Indexed by: Other Index – Main Author]
3. Factors Affecting The Adoption of Smart Tourism App Study Among Tourism Stakeholders in Malaysia. (2020), Journal of Critical Reviews., pp. 1934-1942, ISSN: 2394-5125 [Indexed by: Other Index – Main Author]
4. Effect of Behavioral Variables on Organizational Citizenship Behavior (ocb), with Job Satisfaction as Moderating Among Jordanian Five-Star Hotels: a Pilot Study (2019), International Journal of Ethics and Systems, pp. 272-283, ISSN: 25149369 [Indexed by: ISI Main Author]
5. Waqf Asset Management: Harnessing Tools for Muslims\’ Welfare (2018), International Journal of Academic Research in Business and Social Sciences, pp. 348-354, ISSN: 22226990 [Indexed by: ERA – Co-author]
6. The Acceptance of New Model of Barakah House Financing Among Public in Malaysia (2018), International Journal of Asian Social Science, pp. 1192-1203, ISSN: 2224-4441 [Indexed by: ERA – Co-author]
7. Multivariate Analysis of University Student’s Attitude Towards Financial Management. (2018), International Journal of Research and Scientific Innovation, pp. 1-7, ISSN: 2321–2705 [Indexed by: Other Index – Co-author]
8. Investigation of Factors Influencing Customer Loyalty in Malaysia and Jordan Hotel Industry (2018), Journal of Hotel & Business Management, pp. 1-12, ISSN: 2324-9129 [Indexed by: Other Index – Main Author]
9. The Mediating Role of Organizational Culture on The Relationship Between Employee Performance and Antecedents in The Hotel Sector (2017), Journal of Reviews on Global Economics, pp. 489-497, ISSN: 19297092 [P] [Indexed by: Scopus – Main Author]
10. The Impact of Human Resource Management Practices, Organizational Culture, Motivation and Knowledge Management on Job Performance with Leadership Style as Moderating Variable in The Jordanian Commercial Banks Sector (2017), Journal of Reviews on Global Economics, pp. 477-488, ISSN: 19297092 [P] [Indexed by: Scopus – Main Author]
11. Inclination of Teenagers to Become Involved in Lesbianism in Kuala Lumpur (2017), International Journal of Academic Research in Business and Social Sciences, pp. 1087-1094, ISSN: 2222-6990 [Indexed by: ERA – Co-author]
12. A Study on The Relationship Between Organizational Culture, Leadership Style, Organizational Commitment and Organizational Citizenship Behaviour, Intrinsic Motivation as Mediating with Reference to Employees Working in Jordanian Luxury Class Hotel (2017), World Applied Sciences Journal, pp. 119-126,, ISSN: 1818-4952 [Indexed by: ERA – Main Author]
13. Social Media and Lesbians in Malaysia (2017), International Journal of Academic Research in Business and Social Sciences, pp. 1005-1014, ISSN: 2222-6990 [Indexed by: ERA – Coauthor]
14. The Effects of Motivation on International Tourists’ Destination Loyalty: Satisfaction as The Mediator (2017), The Social Sciences, pp. 1759-1769, ISSN: 1818-5800 [Indexed by: Other Index – Co-author]
15. Relationship Between E-Commerce Service Quality, Satisfaction, Trust and Customer Loyalty in The Hotel in The East Coast of Peninsular Malaysia (2015), International Business Management, pp. 405-411, ISSN: 1993-5250 [P] [Indexed by: Scopus – Main Author]
16. Organizational Culture Mediate Between E-Commerce Adoption and Hotel Performance (2015), Mediterranean Journal of Social Sciences, pp. 61-66, ISSN: 20399340 [Indexed by: Scopus – Main Author]
17. E-Commerce Service Quality on Customer Satisfaction, Belief and Loyalty: a Proposal (2015), Mediterranean Journal of Social Sciences, pp. 260-266, ISSN: 20399340 [Indexed by: Scopus – Main Author]
18. Effects of The Malaysian Travel Destination Brand Image on Tourist Satisfaction and Destination Loyalty (2015), American-Eurasian J. Agric. & Environ. Sci., 15 (tourism & Environment, Social and Management Sciences), pp. 61-72, ISSN: 1818-6769 [Indexed by: Other Index – Co-author]
19. Determinants Factor of Housing Loan/house Financing Pricing: Comparative Evaluation Between Conventional and Islamic Bank in Malaysia. (2014), The International Journal of Social Science, pp. 19-27, ISSN: 2305-4557 [Indexed by: Other Index – Co-author]
20. The Relationship Between E-Commerce Adoption and Organization Performance (2014), International Journal of Business and Management, pp. 56-63, ISSN: 1833-3850 [Indexed by: Other Index – Main Author]
21. E-Commerce Usage in Hotel Industries Capabilities (2013), International Journal of Business and Social Science, pp. 168-173, ISSN: 2219-1933 [Indexed by: ERA – Main Author]
Book
1. Kampung Budaya Terengganu (2020), Penerbit UniSZA, ISBN: 978-967-2231-58-5 – Main Author
2. Lakar 2016 Unisza@media (2017), Unit Komunikasi Korporat Antarabangsa, Unisza, ISBN: 978-967-0899-63-3 – Co-author
3. Strategi dan Pelan Tindakan Pembinaan Kapasiti Rakyat Berpendapatan Rendah Negeri Terengganu (2017), IDAMAN, UNISZA, ISBN: 978-967-0899-75-6 – Co-author
Chapter in Book
1. Perniagaan Menurut Al-Quran, Tadbir Urus Harta dan Kewangan Islam di Malaysia (2019), Dewan Bahasa dan Pustaka, pp. 161-176, ISBN: 978-983-49-2260-3 – Co-author
2. Pemangkin Platform Ke Arah Globalisasi Pelancongan, Globalisasi Dalam Masyarakat Malaysia : Wacana Terfokus (2018), Penerbit UniSZA, pp. 121-134, ISBN: 978-967-0899-98-5 – Main Author
Principal Investigator
1. Covid 19: Rancangan Pembangunan Kelestarian Bagi Menghadapi Cabaran Industri Pelancongan di Terengganu, Geran Agensi Luar, Government (2020), Grant Value: RM17,000
2. Development of Spiritual Tourism Indicators for Sustainable Tourism Development: a Complement Study of Turkey and Malaysia, Geran Dalaman Universiti, University (2018), Grant Value: RM5,000
3. Kajian Keperluan Intervensi Psikososial Terhadap Remaja Perempuan Yang Mengalami Gangguan Orientasi Seksual, Dana Pembudayaan Penyelidikan – Rags, Government (2014), Grant Value: RM40,000
4. Hubungan di Antara Kualiti Servis E-Dagang, Kepuasan, Kepercayaan, dan Kesetiaan Pelanggan di Dalam Industri Perhotelan Pantai Timur Semenanjung Malaysia, Rags, Government (2012), Grant Value: RM50,000
Co-Researcher
1. Pelan Tindakan Pembinaan Kapasiti Rakyat Terengganu Yang Berpendapatan Rendah, Geran Agensi Luar, Government (2015), Grant Value: RM250,000
2. Establishing Islamic Tourism Typology in Malaysia, Skim Geran Penyelidikan Fundamental Frgs, Government (2015), Grant Value: RM79,200
3. Faktor-Faktor dan Implikasi Perkahwinan Kontrak di Puncak, Indonesia, Geran Agensi Luar, Government (2015), Grant Value: RM75,000
4. Service Evaluation, Motivations, Tourist Satisfaction and Destination Loyalty Model, Frgs, Government (2013), Grant Value: RM102,530
1. MSD20803 – Management of Organization, SEM PENDEK 2020/2021,
2. MSM20203 – Global Marketing, SEM I 2019/2020,
3. MSS11203 – Business Communication, SEM I 2018/2019,
4. MSS22303 – Service Marketing, SEM II 2017/2018,
5. MSS22003 – International Business, SEM I 2017/2018,
6. MSS22103 – Business Research Methodology, SEM II 2016/2017,
7. CWS20203 – Organisation Behaviour, SEM I 2016/2017,
8. IRF3013 – Research Methodology, SEM II 2015/2016,
9. IZS3083 – Tingkahlaku Organisasi, SEM I 2015/2016,
10. IAE4083 – Perlakuan Organisasi, SEM II 2014/2015,
11. MMF3013 – Principles of Marketing and Selling, SEM II 2013/2014,
12. MES3013 – Principles of Economics, SEM I 2013/2014,
13. MGS3043 – Human Resource Management, SEM I 2013/2014,
14. MTE2062 – Research Methodology, SEM I 2013/2014,
15. MTF4023 – Business Research Methodology, SEM II 2012/2013,
1. Silver I-Inova 2015 (2015), Stereonetworks: The Application of High Performance Communication Network for Mutawwif and Hajj/umrah Pilgrims, 6th Exposition on Islamic Innovation 2015, Usim – Member
2. Bronze Iiid 2015 (2015), Stereonetworks: The Application of High Performance Communication Network for The Tourism Industry, Universiti Teknologi Mara Johor – Member