Academics

ORGANIZATIONAL BEHAVIOR (MSA10104)
To help students as future managers to better understand and manage people at work. The emphasis is given on the three goals of organizational behavior which are explanation, prediction and control. The behavioral implications of the classical and human relations organizational theories as well as the socio-technical systems and contingency approaches will form the core of the subject matter covered. The behavior of people will be viewed at the individual, interpersonal and group levels and will include applications of concepts and processes such as personality, perception, attitude, learning, motivation, decision making, communication, conflict, cultural change and leadership in organizations.

ECONOMICS FOR MANAGERS (MSA10204)
This course introduces students to the foundation in micro and macroeconomics analysis. It begins with microeconomic analysis applied to managerial decision-making. The topics include demand and supply which are the main issues in microeconomics, market equilibrium, production theory, cost of production and market structure. Then, the students will expose to a better understand and analyse macroeconomics issues such as economic growth, financial system, government policies, unemployment, inflation and international trade.

MARKETING MANAGEMENT (MSA10304)
The course includes the capturing of marketing insights of an organization, understanding customers, building strong brands, creating values for products and services, delivering and communicating values for an organization. It includes identifying the marketing problems faced by the organization and propose the feasible solution.

MANAGERIAL ACCOUNTING (MSA 10404)
This core course is designed to familiarise students with managerial accounting techniques which can assist managers in evaluating business alternatives and making decisions. Basic cost concepts and bahaviours are discussed in the context of production planning and strategic pricing. Business applications of traditional costing, budgeting, cost-volume-profit analyses and activity based costing are emphasised together with contemporary and innovative techniques. Issues in performance evaluation involving financial, non-financial information and ethics are covered and discussed using case studies. The course concludes with capital investment techniques for long-term business decisions.

RESEARCH METHODOLOGY (MSA10504)
This course aims to extend and deepen the understanding of different approaches and methodologies in order to prepare students for their own research projects in their business disciplines. This course will assist students in identifying a research problem, in selecting and applying both quantitative and qualitative methods of inquiry and in reporting and presenting their results. Successful completion of this course, students should be able to prepare a research proposal and undertake a research project.

OPERATIONS MANAGEMENT (MSA10604)
The content of operation management subject include the technical aspect in operation management as well as the theory aspect so that the students can apply it to achieve the effectiveness in operation. The various core activities and decision in operation management are the main focuses in this module. This course is covered various aspect of operation management such as operation, strategic operation, strategic factors in product management, demand forecasting, production location center, location evaluation method, production layout center, work design, machine usage, ergonomic, human resource & work measurement, just in time, aggregate planning, material requirement planning and total quality management.

FINANCIAL MANAGEMENT (MSA 10704)
This course provides with in-depth issues in financial management in terms of allocation, management and funding of financial resources. It involves important financial management decisions of short-term operational working capital decisions and long-term of capital investment and raising capital decisions.

INTERNATIONAL BUSINESS (MSA10804)
International Business is the study of business and management across international borders. It encompasses aspects such as globalisation and the impacts of the global environment on organisations, trade and trade policy, foreign direct investment, strategies of international firms, strategic alliances and exporting, and international management, including cross-cultural and international human resource management.

STRATEGIC MANAGEMENT (MSA10904)
This course is broadly concerned with how an organization’s leaders create and implement goals. The process of strategic management involves considering how resources such as money, personnel and time impact the environment in which the organization operates. There are four key elements of the strategic management process: environmental scanning, strategy formulation, strategy implementation and strategy evaluation.
Environmental scanning is the foundational step in the strategic management process. This involves taking a deliberate look at how internal and external factors affect the success of an organization. Once an organization has done its environmental scan and identified its strengths, weaknesses, opportunities and threats, it can then move on to formulating or drafting its strategies. These should be based on improving the key competencies outlined in the SWOT. Once a strategy plan has been formulated, it is then up to the organization’s leadership to put that strategy into action. This is called strategic implementation and it is all about creating specific action plans for how the strategies will be achieved.
It might seem that the organization’s job is done once it has successfully implemented a strategic plan, but there is actually still work to be done in evaluating the strategy’s longevity and effectiveness. Evaluation is an ongoing part of the strategic management process because it allows the company’s leaders to quantitatively and qualitatively evaluate the impact the new strategy has had on both day-to-day work flows and on the company’s broader strategic direction. In some cases, it may even be necessary for an organization to rethink its strategy and start the process all over again.

RESEARCH PROJECT (MSA 11006)
This course requires students to identify and analyze business related problems in the organization based on the subject areas being studied. Then they need to come out with the proposal to solve the identified problem. They also need to apply proper research methodology that has been taught such as data collection, data analysis and interpretation. Finally they should prepare the report and make the final presentation.